Privacy Policy

Last Updated: August 2026

1. Introduction

Welcome to Valley Games ("Valley Games", "we", "us", or "our").

This Privacy Policy explains how Valley Games FZE collects, uses, stores, protects, and discloses information when you visit or use our website valleygames.ae, create an account, purchase our products or services, or otherwise interact with us.

We respect your privacy and are committed to protecting your personal information.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

The entity responsible for the collection and processing of your personal information is:

Company Name: Valley Games FZE
Legal Form: Free Zone Establishment (FZE)
License No.: 4431164.01
Formation No.: 4431164
Licensing Authority: Sharjah Publishing City Free Zone
Company Address: Business Center, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates

Website: valleygames.ae

For privacy-related questions or requests, please contact us through the contact information provided on our website.

3. Information We Collect

Depending on how you interact with our website, we may collect different categories of information.

3.1 Information You Provide Directly

When you create an account, place an order, contact us, or use certain services, we may collect information such as:

  • Full name.
  • Email address.
  • Phone number.
  • Billing information.
  • Delivery information where applicable.
  • Account username and login information.
  • Gaming platform or account information where required to fulfill an order.
  • Order details.
  • Customer support communications.
  • Information you voluntarily provide to us.

We only request information that is reasonably necessary to provide the relevant service or complete your transaction.

4. Payment Information

When you make a purchase through Valley Games, your payment may be processed by third-party payment service providers.

Depending on the payment method used, we may receive limited transaction-related information, such as:

  • Payment status.
  • Transaction reference number.
  • Payment method.
  • Transaction amount.
  • Currency.
  • Date and time of transaction.

Valley Games does not intentionally collect or store complete payment card numbers, CVV/security codes, or other sensitive card authentication information on its own systems when payment is processed through a third-party payment provider.

Payment information is handled by the relevant payment service provider in accordance with its own privacy policy and security practices.

5. Automatically Collected Information

When you access our website, certain technical information may be collected automatically.

This may include:

  • IP address.
  • Browser type and version.
  • Device type.
  • Operating system.
  • Language preferences.
  • Time zone.
  • Pages visited.
  • Date and time of visits.
  • Referring website.
  • General website usage information.
  • Technical and diagnostic information.

This information may be used for security, analytics, troubleshooting, website performance, and improving our services.

6. Cookies and Similar Technologies

Valley Games may use cookies and similar technologies to operate and improve the website.

Cookies may be used for purposes including:

  • Maintaining your session.
  • Remembering your preferences.
  • Maintaining your shopping cart.
  • Authentication and account functionality.
  • Website security.
  • Understanding website usage.
  • Measuring website performance.
  • Improving user experience.
  • Marketing and advertising, where applicable.

You may be able to control or disable cookies through your browser settings.

However, disabling certain cookies may affect the functionality of some parts of the website.

7. How We Use Your Information

We may use the information we collect for purposes including:

  • Creating and managing customer accounts.
  • Processing and fulfilling orders.
  • Delivering digital products and services.
  • Processing payments.
  • Providing customer support.
  • Verifying transactions.
  • Preventing fraud and unauthorized activity.
  • Protecting our website and systems.
  • Communicating with you regarding your orders.
  • Sending important service-related notifications.
  • Improving our website, products, and services.
  • Conducting analytics and performance monitoring.
  • Managing promotions and offers.
  • Complying with applicable laws and regulatory requirements.
  • Enforcing our Terms and Conditions.
  • Protecting the rights, property, and safety of Valley Games and its customers.

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.

8. Marketing Communications

Where permitted by applicable law, we may send you promotional communications regarding:

  • New products.
  • Gaming offers.
  • Discounts.
  • Promotions.
  • Special events.
  • Services provided by Valley Games.

You may opt out of promotional communications at any time by using the unsubscribe option included in the relevant communication or by contacting us.

Please note that even if you opt out of marketing communications, we may still send you essential service-related communications, such as:

  • Order confirmations.
  • Payment notifications.
  • Account-related messages.
  • Security notifications.
  • Important changes to our services or policies.

9. Sharing Your Information

We may share personal information with selected third parties where reasonably necessary to operate our business and provide our services.

These parties may include:

Payment Service Providers

Payment processors may receive information necessary to authorize and process your payment.

Technology and Hosting Providers

We may use third-party providers for:

  • Website hosting.
  • Cloud infrastructure.
  • Database services.
  • Security.
  • Website analytics.
  • Technical support.

Delivery and Digital Distribution Providers

Where required to deliver digital products or services, relevant information may be shared with the applicable service provider, game publisher, platform, or digital distribution provider.

Professional Service Providers

We may share information with professional advisors, auditors, legal providers, or other service providers where reasonably necessary.

Government and Law Enforcement Authorities

We may disclose information where required by applicable law, legal proceedings, court orders, regulatory requirements, or lawful requests from competent authorities.

We do not sell your personal information to third parties as a business practice.

10. Third-Party Services

Our website may integrate with or contain links to third-party services, platforms, payment providers, game publishers, social media platforms, analytics providers, or other websites.

These third parties may collect and process information independently from Valley Games.

Their processing of personal information is governed by their own privacy policies and terms.

Valley Games is not responsible for the privacy practices of third-party websites or services that we do not control.

We recommend reviewing the applicable privacy policy of any third-party service before providing personal information.

11. Data Security

We take reasonable technical and organizational measures designed to protect personal information against:

  • Unauthorized access.
  • Unauthorized disclosure.
  • Loss.
  • Misuse.
  • Alteration.
  • Destruction.

Security measures may include appropriate access controls, encryption technologies, authentication mechanisms, monitoring, and other safeguards appropriate to the nature of the information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Therefore, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

12. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our services.
  • Complete transactions.
  • Maintain customer accounts.
  • Resolve disputes.
  • Prevent fraud.
  • Maintain business and transaction records.
  • Comply with legal, regulatory, tax, accounting, or other obligations.
  • Enforce our agreements.

When personal information is no longer required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

13. International Data Transfers

Some of our service providers, technology providers, payment processors, or other third-party partners may process information outside the United Arab Emirates.

Where personal information is transferred to another country, we will take reasonable steps to ensure that the transfer and processing are carried out in accordance with applicable data protection requirements.

14. Children's Privacy

Our website and services are not intentionally directed toward children under the age of 18 without appropriate parental or legal guardian consent.

We do not knowingly request or collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us without the required consent, please contact us so that we can take appropriate action.

15. Your Privacy Rights

Subject to applicable laws and regulations, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information where legally applicable.
  • Request restriction of certain processing.
  • Object to certain types of processing.
  • Withdraw consent where processing is based on consent.
  • Request information about how your personal information is processed.
  • Exercise applicable rights relating to marketing communications.

Certain rights may be subject to legal or regulatory limitations.

To exercise an applicable privacy right, please contact us through the contact details available on our website.

We may request reasonable information to verify your identity before processing a privacy request.

16. Account Information

If you have created an account with Valley Games, you are responsible for maintaining the confidentiality of your login credentials.

You should not share your password or authentication information with third parties.

If you believe that your account has been compromised or accessed without authorization, you should contact us immediately.

We may take appropriate security measures, including temporarily suspending an account where necessary to protect the customer or our systems.

17. Fraud Prevention and Security Monitoring

To protect our customers and business, we may use automated systems and third-party services to detect and prevent:

  • Fraudulent transactions.
  • Payment abuse.
  • Unauthorized account access.
  • Chargeback abuse.
  • Suspicious activity.
  • Automated attacks.
  • Other security threats.

This may involve analyzing technical, transaction, device, and behavioral information where permitted by applicable law.

18. Transaction Records

We may maintain records relating to purchases and transactions, including:

  • Order number.
  • Products purchased.
  • Transaction amount.
  • Currency.
  • Payment status.
  • Date and time.
  • Customer account information.
  • Relevant communications concerning the transaction.

These records may be retained for legitimate business purposes and to comply with applicable legal, accounting, tax, and regulatory obligations.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our services.
  • Changes to our business practices.
  • Changes to technology.
  • Changes to applicable laws or regulations.
  • Changes to third-party services used by our website.

When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy.

We encourage you to periodically review this page to remain informed about how we handle personal information.

20. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or the processing of your personal information, please contact Valley Games through the contact information provided on our website.

Valley Games FZE
Sharjah Publishing City Free Zone
Sharjah, United Arab Emirates

Website: valleygames.ae